Nissan offers an In-Person Program Helping Understand New Technology

Photo credit: Nissan

New Nissan vehicles today use the latest advanced technology on the market. Numerous technologies exist to make driving a Nissan easier, including Safety Shield® 360, ProPILOT Assist, and the MyNISSAN app. Even though engineers have made great efforts to make the technology easy to understand, owners may still find it intimidating, particularly if they haven’t driven a Nissan in a long time.

Nissan’s in-person program, which uses a personalized approach to help owners understand their automobiles. The program is now available on Ariya, but in late 2024 it is anticipated to be extended to Rogue SL, Rogue Platinum, and LEAF. A complementary benefit for owners of these new cars is Second Delivery.

Second Delivery, which happens roughly two weeks after the owner receives their new car, is different from the dealership’s normal delivery of the vehicle. This is how it operates: Owners can choose to enroll in Second Delivery at a participating dealer, via the Nissan Owners Portal, the MyNISSAN app, or both after leasing or buying a new car.

After that, a Tech Expert will work one-on-one with the owner to schedule a visit to their house, place of business, or other preferred location. The owner will receive a tour of the vehicle’s features, answers to any queries, and an overview of technology that the owner may not have previously known about.

“Now more than ever, customers expect a personalized experience that matches their wants and needs,” Mohnke said. “These types of experiences are extremely important for us to offer for our Ariya customers, who are largely new to the Nissan brand and interested in using all of the latest technology.”

Since the program’s inception for the Ariya in February 2023, tech experts have finished over 5,000 Second Delivery appointments. For the Nissan Ariya alone, each Tech Expert undergoes about thirty-five hours of instruction; additional training is provided for the Rogue and LEAF. According to Dan Mohnke, vice president of eCommerce and customer experience at Nissan, 93% of consumers found Second Delivery to be very beneficial in helping them better comprehend the characteristics of their car.

Tech specialists put in a lot of effort to make sure clients feel comfortable utilizing the equipment in their cars after they depart the appointment. After spending two hours guiding Missy around Ariya, her Second Delivery Tech Expert, Jorge, took her to a nearby charging station to demonstrate the charging procedure to the first-time EV owner.

Owner of an Ariya in Southern California, Philip Stahl, was equally impressed. He claimed that immediately after he swapped in his Tesla Model Y for an Ariya Platinum+ e-4ORCE last year, a Tech Expert by the name of Clarissa paid him a visit at his house. Clarissa assisted him in configuring everything, including the memory seats and Apple CarPlay®.

“It was definitely useful in getting comfortable with the technology,” Stahl said. “I can’t see any downside whatsoever to somebody using the service.”

Though they weren’t unfamiliar with EVs, Gaylen and Patricia Rebbe were when they purchased Ariya in the beginning of 2023. Shortly after their arrival, they made an appointment with Second Delivery for their Everest White Pearl TriCoat Ariya.

“We had some questions about some features, and she straightened us out on that,” Patricia said.

The Rebbes reported that their Tech Expert was accommodating and eager to make sure they grasped everything the car had to offer, much like other Second Delivery participants.

“She was very nice,” Gaylen said. “She was happy to spend as much time as we wanted with her.”

Mohnke is excited about the Second Delivery program’s upcoming expansion since it will let a lot more clients get to know their cars under the guidance of a kind, knowledgeable professional..

“Second Delivery builds a sense of trust with the customer,” he said. “It shows we’re not just about the purchase. You’re a customer for life.”

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