Nissan’s Future Shining Bright
Photo credit: Nissan
There are loads of reasons for customers to want to drive their own Nissan. While the most important reason for driving a car is clearly to get from point A to point B, nevertheless, why not choose a ride that offers some style and does not break the bank. Safety is at the core of what Nissan is striving to build for its future vehicles, along with new technology. Nissan has recognized the concerns with its brand before some major changes in 2019. With a new CEO and a larger focus on global markets like North America, Japan, and China, we will see a new look at Nissan in the next few years. Don’t forget all the promises Nissan has created for itself and investors with its EV lineup changes on the horizon.
Learning To Build Smarter, Not Harder
Nissan’s new Chief Operating Officer Ashwani Gupta has spoken about the hurdles the brand had to overcome in the last decade. Nissan has found ways to greatly decrease overhead costs and close some production plants as well as shorten the vehicle line-up. The Nissan brand is now concentrated on electric vehicles, more spacious vehicles like SUVs, and finally sports cars. These are some of the most popular vehicle choices in North America. When reflecting on the past experiences Nissan had to surmount, this was Gupta’s strikingly honest admission.
“We went too fast to expand in the world, anticipating that global auto markets would grow and that our sales performance would be excellent. Both those things didn’t happen. When rubber touches the ground you smell the smoke. As a result, we were landed with aged vehicles, a huge line-up which we could not maintain. It’s all based on investment: if you don’t have the revenue you can’t have cars. It’s a vicious cycle,” said Ashwani Gupta Nissan COO.
Big Changes For The Future of Nissan
Nissan COO Gupta is foreseen to become the CEO of the company as he’d led the company with recent meetings and hashing out the plans for the future, according to sources. With the direction of Gupta, anticipate Nissan to surge into 2021 with more promise for the Nissan brand than in many years. A four-year plan was revealed beforehand in 2020 that will include strengthening its global alliance with other automotive brands like Mitsubishi and Renault. Luckily for us in the United States, we should see a strong focus on the expansion of EVs here in our market first. Expect this when opting for Nissan. To find fantastic deals on the latest Nissan vehicles, enjoy the offers found at John Sisson Nissan.
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