Nissan Heisman House Campaign Begins its 14th Season Collaborating with EA SPORTS College Football 25
Photo credit: Nissan
The addition of Reggie Bush and a collaboration with EA SPORTS College Football 25, the Nissan Heisman House is back for its fourteenth season as the most sought-after fraternity in football. After great fan excitement, Nissan welcomes Reggie inside the Heisman House. With a string of new commercial ads, the legendary football player is returning in style to win the Heisman Trophy.
EA SPORTS College Football 25 has returned following a protracted 11-year break. As the official activation partner of the first-ever College Football 25 Nissan Heisman House Challenge, Nissan is thrilled to work with EA SPORTS. Players will be able to sign up for the opportunity to demonstrate their abilities and compete electronically for a chance to win an honorary key2 and an all-new 2025 Nissan Kicks1 when the game launches in late October. The grand prize-winning Nissan Kicks will also come to life during the tournament as they cruise around on the stadium’s Jumbotron and digital banners. Early in December, fans can tune in to watch the College Football 25 Heisman House Challenge Live Finals on EA SPORTS Twitch and YouTube live broadcasts.
“Heisman House is more than just a campaign; it’s become a part of culture, woven into the fabric of people’s hearts, and something they eagerly anticipate each year,” said Marisstella Marinkovic, Nissan U.S. vice president and chief marketing officer. “This year is extra special as we welcome Reggie Bush to the house and other Heisman greats alongside our award-winning
The all-new 2025 Nissan Kicks, 2024 Nissan Z Heritage Edition, 2025 Nissan Rogue, 2024 Nissan ARIYA, 2024 Nissan Pathfinder Rock Creek, and 2025 Nissan Frontier PRO-4X are some of the most exciting Nissan automobiles featured in the new advertising campaign. Nissan also welcomes former LSU senior quarterback Jayden Daniels, the 2023 Heisman Trophy winner, as the second overall choice in the 2024 NFL draft. This is a venue where Heisman Trophy winners may gather together. Daniels becomes the latest in a long line of former Heisman Trophy winners that also includes Steve Spurrier, Desmond Howard, Baker Mayfield, Robert Griffin III (“RGIII”), Mark Ingram, Tim Tebow, and Billy Sims.
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