Nissan On A Faster Pace Than Expected
Photo credit: Nissan
While other brands continue running into different walls and obstacles, Nissan is a wonderful example of what can result when the right move is executed. Gaining responsibility for the brand after Carlos Ghosn stepped down as CEO, the brand has continued in the right steps to reach its goal. With the objectives that Nissan has set as of last year, we know the “Nissan Next” project is more than a year ahead of schedule. The Nissan Next project includes a cost-cutting measure with a huge range of product investment. The measures put in place have been all the difference in helping the Nissan brand surge ahead in not only innovation but sales and stay ahead of the competition as well. Look at this quote by the brand in regards to its changes.
“Despite the headwinds, we have pulled ahead of the recovery by one year,” Gupta, who’s leading the transformation, said during a video interview from Nissan’s headquarters in Yokohama, Japan. “We are much more ahead than what we said and that helped us in overcoming the headwinds of the pandemic in 2020.”
What Else To Expect From Nissan
Changes have allowed the Nissan brand to not only stay afloat but thrive. The newest Nissan product will be the all-new 2022 Nissan Ariya EV SUV as more innovation and EVs are expected to arrive before long. The new vehicle will have a range of colors includes Aurora Green, Burgundy, Gun Metallic, Warm Silver, Pearl Black, Pearl Blue, Pearl White, Tinted Red, Ceramic Grey, and Akatsuki Copper. The number of perks that come with this vehicle includes the value customers are hoping for.
“The most important thing is to change the culture from volume to value. For the last five years, we were running our company based on volume, and overnight we cannot change the culture from volume to value,” said Ashwani Gupta, chairman of Nissan’s board overseeing North America.
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